December 2015 to August 2016
Assertis leads the digital ticketing revolution
Assertis leads an industry collaboration of a small group of TOCs, RDG and another retailer to create a much better barcode ticket standard, to replace the ‘m-ticket’ (which requires customers to download an app and activate their tickets before travel) trialled in the year before. The new standard - ‘eTicket’ - is based on Apple’s boarding pass used successfully for airlines. In an industry first, TOCs are persuaded that customers should be able to print / share their tickets as much as they want, with fraud protection being provided through scanning. We roll it out at Caledonian Sleeper in October 2016. eTickets are an instant hit with customers - with far higher satisfaction rates than any other ticket delivery method.